01
Capture the shelf
Start with photos taken during a store visit. Clear, complete images give the analysis a stronger foundation, particularly where products differ by small printed details.
Platform
A clearer path from shelf evidence to execution.
Pharos connects product recognition, merchandising checks and reporting in a workflow built around field visits.
02
Identify visible products
Match products against your agreed catalogue to build a structured view of what appears in the captured shelf area.
03
Check the agreed execution
Compare product presence and placement with your assortment and merchandising requirements. Surface potential gaps, unexpected variants and placement issues for review.
04
Measure visibility
Track facings, share of shelf and the presence of agreed point-of-sale materials, using measurement rules defined for your rollout.
05
Review across visits
Bring findings together by store, visit, brand or territory to help managers prioritise follow-up and review execution over time.
Consistent reporting starts with a consistent catalogue
Product names, variants, pack sizes and identifiers need to mean the same thing across your field operation. Catalogue preparation is part of setting up Pharos for your range.
Know what the image can tell you
A shelf photo records what is visible at one moment. It does not establish backroom stock, hidden quantities or products outside the captured area. Results depend on image quality, shelf coverage and the products included in the catalogue.
Deployment
Deployment that fits your requirements
Tell us your hosting, data-location and access requirements. We will review the proposed processing and storage arrangements with your team before rollout.
Discuss your pilot
Bring your category, your catalogue and the shelf questions you need answered. We will scope the work together.