Hair colour
Check the shade-level assortment and placement rules that make a range complete. A full row of boxes can still contain the wrong mix.
Pharmacy & Beauty
Built around shelves where the details matter.
Pharmacy and beauty ranges bring together dense assortments, similar packaging and frequent product changes. A useful shelf check needs to reflect the way your category is actually merchandised.
Supplements and consumer health
Focus on the pack sizes and strengths that define the agreed range. Product-family presence alone does not answer every execution question.
Skincare and cosmetics
Review variant presence, shelf visibility and display execution across closely related product lines.
OTC and pharmacy displays
Check visible product presence and agreed merchandising materials within the captured fixture.
Scroll the diagram sideways to see the full row.
Why the detail matters
A familiar pack can hide a different product
The next hair-colour box may be another shade. The next supplement bottle may contain a different strength or tablet count. Those details change what belongs on the shelf—and whether your agreed range is really represented.
Plan a category pilot
Start with the category where better shelf evidence would make the biggest difference.